My Work
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Ethical Partnerships: The Fashion Industry and Mexican Artisans
This project highlights the fashion industry’s exploitation and cultural appropriation of indigenous artisanship from Mexico to further develop a business model that creates an ethical partnership between the fashion industry and these artisan groups.
Skill focus:
Knowledge of ethical/fair-trade practices
Conducting primary research
Penguin Student Design Award
A book cover redesign for Talking Turkeys, a children's book by Rastafarian poet Benjamin Zephaniah.
Skill focus:
Creating visuals for a target audience
Dexterity for other industries
Bode Omni-Channel Experience
A presentation and report which analyses Bode's current customer experience to develop a new strategy.
Skill focus:
Understanding consumer behaviours
Brand analysis
Market research
Problem solving
Claire's Brand Revitalisation
A plan to revive Claire's branding in order to reach the modern consumer.
Skill focus:
Trend forecasting
Visual Merchandising
Re-branding
Youth centred marketing
The Elder Statesman Visual Merchandising
A window display and store design plan for luxury knitwear brand, The Elder Statesman.
Skill focus:
Visual Merchandising
Identifying target market
Cost breakdowns
